Myrtle Beach, South Carolina, is regarded as a premier coastal travel destination. As a result of the launch of a new Myrtle Beach travel website, customers now have single point-of-purchase access to beachfront hotels and resorts, as well tickets to area attractions like Freestyle Music Park, and shows such as Dixie Stampede. Launched by Internet travel technology company, ReserveDirect, ReserveMyrtleBeach.com provides customers access to a variety of popular hotels, shows, and attractions in the Myrtle Beach area.
ReserveMyrtleBeach.com utilizes direct product availability from the management companies of area travel products, which means real-time booking for customers. This a la carte packaging functionality allows customers to book individual products to build their own vacation packages, or utilize the many money-saving pre-constructed packages. Customers make all their purchases in one place, then simply print their E-tickets straight from their own printer. Once they arrive, customers take those E-tickets to the box offices, attraction main gates, or hotel front desks.
“Even though Myrtle Beach is visited by 14.6 million visitors a year, there are proportionately few points of sale where the traveler can make a complete vacation package that includes lodging and tickets,” said John Johnson, President of ReserveDirect. “ReserveMyrtleBeach.com utilizes our proprietary booking engine that has been a proven tool in other markets, making people’s vacation planning more fun and less stressful since 2001. We anticipate our model will have an impact here in Myrtle Beach as well.”
ReserveMyrtleBeach.com, based on the strategies and more than eight-year internet-travel experience of ReserveDirect, will place equal emphasis on the activities and entertainment that lure consumers to a destination, unlike the nationally-branded travel websites that focus more on simply the transportation to the destination via air and rental cars. “Other travel websites aren’t equipped to offer travelers the ability to book ticketed attractions in conjunction with their lodging. We provide the whole gamut— hotels, show tickets, local news and information, all specific to Myrtle Beach.”
ReserveDirect has provided similar solutions for lodging associations and destination marketing organizations in markets like Branson, Missouri; Eureka Springs, Arkansas; Pigeon Forge and Gatlinburg, Tennessee; and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as services for Polk County, Florida, the Cocoa Beach Chamber of Commerce in Florida & Table Rock Lake Area Chamber of Commerce, Silver Dollar City and Dollywood.