Account Information
When you create a customer account, you will be asked to share with us certain basic personal information, such as your name, e-mail address, and password. After creating an account, you can view or update the personal information in your account at any time.

Transaction Information
In order to complete a travel purchase, you will be asked to share with us information required to complete the transaction successfully, such as billing and shipping addresses, credit card number and expiration date, etc.

Subscription Information
Within your account you can indicate whether you desire to receive special travel offers via e-mail. You can subscribe or unsubscribe to receive these emails at any time.

Use of Personal Information
When you purchase travel products or services, your personal information will be shared with the third parties necessary to successfully complete the transaction ? including the vendors you have selected (for example, hotels, shows, attractions, etc.) and others who facilitate the transaction (for example, your credit card company).

As an account holder, from time to time, you may receive communications from us or third parties performing services on our behalf, which include: (i) specific information we want to communicate to you regarding your travel requests or arrangements, such as any notification of a show cancellation; (ii) notifications regarding updates or modifications to our Site; and (iii) details regarding any special offers.

As an account holder, you may also choose to receive from us, or trustworthy third parties acting on our behalf, special promotions that we believe will be valuable to you, including, without limitation, e-mails promoting special travel deals, sponsored by us or third-party vendors.

We may disclose your personal information (i) if you fail to pay amounts due for travel products or services; or (ii) if you violate our Terms of Use or any governmental, regulatory or other enforcement agency law, rule, or regulation. Unless otherwise prohibited by law or our contractual obligations, we may disclose personal information if required to do so by law, court order, or as requested by a governmental or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable. Such situations may include: to perform, maintain or enforce contracts with our customers; to protect our rights or properties and those of our business affiliates, customers, employees or others; or when we have reason to believe that disclosing the information is necessary to identify, contact, or bring legal action against someone who may be causing, or who may be threatening to cause, interference with or damage to our rights or properties, whether intentionally or otherwise; or when anyone else could be harmed by such activities.

Use of your personal information by third parties distributing promotions on our behalf shall be subject to our Privacy Policy.

To subscribe or unsubscribe to our e-mails, you can log into ?Your Account? at any time. Also, you may unsubscribe to our e-mails where indicated on our e-mails.

We will not sell or rent your personal information to any third parties.

Security
As an account holder, your personal information is password-protected. If you ever forget your password, you can request your password be emailed to you. You can change your password at any time by visiting ?Your Account? and updating your information. Remember to log out of your account and close your browser window when you have finished visiting our Site in order to ensure that others cannot access your personal information.

We permit authorized personnel only to access personal information.

We use industry-standard, secure-socket-layer (SSL) technology, which is utilized by most popular browsers, including Netscape and Microsoft Explorer, to encrypt (or convert into code) your personal information before it is transferred across the Internet. To further safeguard your most sensitive credit card information, we transfer such information across the Internet in an encrypted format and we DO NOT store such information in our databases.

Since we do not control transmissions over the Internet, via commercial Internet service providers, and/or the security of your personal computer, we cannot guarantee 100 percent secure transmission via the Internet. Use of the Internet is at your own risk. Also, it is important that you take steps to protect yourself against unauthorized access to your computer and your password.

Other, Non-Personal Information Collected
Like many other Internet sites, we automatically collect non-personal information regarding our visitors, such as software client information (for example, IP addresses, browser versions and operating systems) and aggregate information (for example, number of pages accessed) in order to analyze Web traffic and usage trends. Information of this nature does not pertain to your specific identity and is not associated with your personal information.

To enhance your experience on our Site, we and our third-party advertiser(s) commonly employ Internet technologies, such as "cookies," to collect and store non-personal information about our visitors. "Cookies" are small pieces of information that are transferred by a website and stored by your Web browser on your computer's hard drive. With most browsers, you can set the preferences to show a warning each time a cookie request is received. You can also set the browser not to accept cookies at all; however, we won't be able to personalize your experience if we cannot recognize you.

Cookies and Web beacons (also called "pixel tags") may be used by us or our third-party advertiser(s) to determine how you reached our Site, to track your usage patterns once you are on our Site, and to target our Internet banner advertisements on our Site and other websites.

Questions, Comments or Concerns
If you have additional questions or concerns regarding our Privacy Policy, please e-mail us at privacy@reservedirect.com.

Privacy Policy Updates
We may, in our sole discretion, revise this Privacy Policy at any time; all such revisions shall be effective when posted. If we change the way your personal information will be used, we will post an announcement on our homepage. We encourage you to periodically review this Privacy Policy in order to keep apprised of our current privacy practices.