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March 15, 2006
Saint Louis, Missouri
PIGEON FORGE HOTEL & LODGING ASSOCIATION USES REGIONAL
TRAVEL COMPANY, RESERVEDIRECT, FOR ONLINE MARKETING AND TRAVEL-RELATED
BOOKING ENGINE.
The Pigeon Forge
Hotel & Lodging Association (PFHLA) of Pigeon Forge,
Tennessee, has developed a brand new website that appeals
to potential visitors to the area and allows travelers online
access to the hotels, motels, cabins, condos and resorts in
the organization. The website, www.PigeonForgeLodging.com,
features a variety of membership-based services and is accompanied
by a system offering vacation reservation solutions for the
many visitors to the Pigeon Forge, Tennessee market.
The PFHLA commissioned ReserveDirect,
an Internet-based reservation company focused on “drive-to”
tourism destinations, to build their new information and fulfillment
website. "ReserveDirect gave us the opportunity to enhance
our web presence as well as offer additional benefits to our
members through the development of our new
website and associated booking engine," said Eric
Havlin, President of the PFHLA.
"Until now, the Pigeon Forge area didn't have one real
website where customers could research their trip in one place—people
had to search out individual lodging websites," said
John Johnson, President of ReserveDirect. "Since travelers
are now so used to comparing multiple products on one website,
similar to Travelocity and Expedia, they may be turned off
to a vacation destination if they don't feel confident that
they're seeing a full range of professionally-presented products.
So the PFHLA's move to create this website will benefit its
members and the community as a whole."
In 2005, ReserveDirect launched its own destination reservation
system for Pigeon Forge, Tennessee, located at www.ReservePigeonForge.com.
The website provides travelers to Pigeon Forge a comprehensive,
vacation planning and reservation tool, offering a variety
of products such as lodging, entertainment and ticketed attractions.
ReserveDirect also developed similar solutions in other markets,
including Branson,
Missouri and Eureka
Springs, Arkansas. Like with the PFHLA, ReserveDirect's
specialty is in providing lodging associations and destination
marketing organizations a variety of web-based services related
to membership, marketing and reservations.
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If you'd like more information about this topic
or to schedule an interview, please contact John Johnson at
800-590-8125 or email john@reservedirect.com.
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