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Reserve Direct Hires New Associate Creative Director to Lead Brand Awareness & Engagement

Angel BaileyAngel Bailey, a North Carolina resident with a background in brand awareness and marketing, has joined Reserve Direct as Associate Creative Director. Angel oversees creative/commercial content and campaign development for social media and marketing efforts across all Reserve Direct channels. Her addition to the company will further Reserve Direct’s efforts in increasing brand engagement as well as shaping our ongoing creative strategies.

Angel comes to Reserve Direct from the Southeast regions largest consumer agency as Art Director, where she started and oversaw the content and production department’s efforts on behalf of the agencies top consumer clients including the VF Corporation, Wrangler, Pendleton Whisky and Majestic Athletic.

“With a background in multimedia, commercial production and social media campaigns, we are excited that Angel will share our passion for traveling with our customers,” said Kevin, Chief Marketing Officer of Reserve Direct.  “Like us, she loves to travel, so we are confident she will leverage her experience with our overall goals to make it easier for people to travel in our destinations.”

Reserve Direct is a travel reservation company that focuses on specific travel destinations, offering local expertise and reservations for shows and attractions, as well as lodging and hotel reservations to vacationers, families and businesses.   The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct provides travel service in a variety of markets like Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; Orlando and St. Augustine, Florida; Williamsburg, Virginia; the Hawaiian Islands; Myrtle Beach, South Carolina; New York City, New York; San Diego and Los Angeles, California.

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Reserve Direct and FareHarbor Integrate Booking Systems of Tour and Activity Travel Suppliers

System Integration Facilitates Updates of Pricing, Availability
and Scheduling Reserve Direct

St. Louis, Missouri – June 15, 2016 – Reserve Direct, LLC., providing travelers with tickets to theme parks, shows, tours, activities and attractions as well as hotels and lodging in specific travel destinations, today detailed the benefits of its April 2016 partnership and booking system integration with Denver-based FareHarbor, LLC. The partnership provides a growing list of tour and activity travel suppliers with a dynamic solution to maintain their rates and availability, which seamlessly integrates on Reserve Direct’s travel websites. This direct feed of traveler supplier data enhances the experience for both customers and suppliers as real-time data exchange improves the accuracy of pricing and availability, producing reliable, confirmed bookings.

fareharbor-logoFareHarbor services small and medium-sized travel suppliers with cloud-based software to schedule events, manage availability and make reservations directly on their clients’ websites. Specifically, FareHarbor clients access a platform to price their activities, schedule times, properly allocate staff and equipment, manage availability of activities and tours and, most importantly, access a plug-in for their customers to book tickets directly on travel supplier websites. Since its launch in 2013, FareHarbor’s software has been used to book tours in the U.S. and internationally. The family-run business employs 90 people in Honolulu, San Francisco, Denver, Minneapolis and Boston.

“We’re thrilled that our clients have a seamless way to enjoy the add-on booking opportunities provided by Reserve Direct’s varied package options. Working with them offers a heightened connectivity option for FareHarbor clients as thousands of our tour and activity operators will have Reserve Direct bookings flow automatically onto their FareHarbor dashboard. This eliminates manually entering bookings and maintains availability schedules in-house, ” said Lawrence Hester, CEO of FareHarbor, LLC.

Over 2,500 tours, attractions and excursions across North America currently use FareHarbor reservation system. Reserve Direct plans to leverage the value of their customer list to launch new destination travel markets and improve the maintenance of tour and event activities in Reserve Direct’s current 14 destinations. For example, in a market like Hawaii, Reserve Direct and FareHarbor share up to 400 potential supplier accounts. These shared customers will benefit immediately from system management efficiencies and continued and instant delivery of reservations.

“Integrations with companies like FareHarbor are what set us apart from our competition and provides a higher level of service commitment to our travel suppliers,” said John Johnson, President of Reserve Direct. ” Initial setup for FareHarbor clients will require less time and effort, as will ongoing account management . This makes Reserve Direct a more attractive distribution channel and facilitates our services and benefits to existing FareHarbor clients.”

Unlike other online travel agencies that provide mostly air and hotels, Reserve Direct’s niche is the activity element of travel—the reason why most people go on vacation. Customers buy their tickets, then add on their hotels as part of a package.

In addition to FareHarbor, Reserve Direct has also integrated with ticketing systems such as Gateway Ticketing, Accesso, OmniTicket Network, as well as a variety of proprietary supplier systems.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging.  Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction.  In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system.  Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.

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Reserve Direct Launches Reserve Chicago

– Travel and Tourism Supplier Engagements Triple in the First Month
– Chicago’s 50+ Million Visitors a Year is a Top Three Traveled City in the US

St. Louis, Missouri – May 12, 2016 – Reserve Direct, LLC. (“Reserve Direct” or the “Company”), providing travelers tickets to theme parks, shows and attractions as well as hotels and lodging in specific travel destinations, today announced the launch of Reserve Chicago (www.reservechicago.com) for the 50 million-plus visitors Chicago hosts every year. Chicago is Reserve Direct’s second travel destination launched in the first four months of 2016, and the third ‘National Market’ destination opened by the Company over the last two years.

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On February 14, 2016 Reserve Direct enabled Reserve Chicago to promote and facilitate travel and tourism to Chicago. Over the course of two months, Reserve Chicago has been collaborating with  travel and tourism suppliers to develop extensive content on popular Chicago attractions including Skydeck Chicago, 360 Chicago, sightseeing tours, museums, Broadway shows, and hotels available throughout the ‘Windy City’. Different than other destination-travel websites, the tourism activities and attractions featured on the site can be reviewed, ticketed and booked directly on the Reserve Chicago website. Reserve Chicago’s roster of participating travel and tourism suppliers have increased three-fold since the end of April and each is actively providing information and content to Reserve Chicago to attract visitors and vacationers.

On May 1, 2016 the site was formally launched and promoted. Since its launch, www.reservedirect.com has successfully converted 5.0% of visitors to the site to Reserve Direct customers who have booked their Chicago itineraries through Reserve Chicago. Reserve Chicago’s 5.0% conversation rate is more than twice the national average for on line travel sites in the U.S.  (Source: Adobe Analytics).

Chicago completes the Company footprint and nationwide exposure in the three largest cities in the U.S along with Reserve New York (2014) and Reserve Los Angeles (2015). This exposure equally benefits the hundreds of travel service providers and hotel operators who gain access to Reserve Direct’s 2.5 million destination-traveling customers. Illinois-based Hostmark Hospitality Group, which operates upscale, full-service, boutique, luxury and service hotels is one of Reserve Direct’s customers and a hotel operator featured on Reserve Chicago.

“Reserve Direct gives our Chicago hotels a completely new marketing approach by selling Chicago as a destination and complements our promotion of our rooms within packages,” said Renee Wilhite, Senior Regional Director of Sales & Marketing with Hostmark Hospitality. “Reserve Direct’s website is intuitive and constantly enhancing our customers’ travel planning experience which produces a steady flow potential guests. We anticipate attracting more destination travelers to our Chicago properties as a result and look forward to expanding our relationship with Reserve Direct.”

Reserve Chicago joins Reserve Direct’s current portfolio of 13 destination-travel cities. Reserve Direct destinations are featured on content-rich websites and enabled by its proprietary reservation and ticketing engines. This combination provides travelers a self-serve environment to research and create their travel experience. Different than content-only travel portals that simply link visitors to local travel and tourism sites, Reserve Direct consolidates bookings and information onto one, easy-to-navigate site that also features traveler testimonials, proprietary review and editorials, local insight, and multimedia.

“Travelers don’t just get an easy-to-use website—they get the first-hand knowledge and insight we share from traveling to these destinations ourselves,” said John Johnson, President of Reserve Direct, LLC “Sharing our experience and local expertise is an important value for travelers who rely on this show-and-tell content.  Destinations also benefit from this additional source of information and the widespread distribution of content on their destination. In terms of actual data, travelers stay longer, do more and spend more at destinations.”

Reserve Direct has targeted several new destinations in the Company’s designated National, Regional and Seasonal markets in 2016. The Company’s platform connects its customers to more than 1,500 travel providers throughout its 13 current 13 destinations. Reserve Direct customers seamlessly purchase a variety of travel supplier products and book their hotels with a secured credit card transaction under a single-user profile.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging.  Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction.  In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system.  Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.

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Reserve Direct Credits Enhanced ‘UX’ with 50% Increase in Revenues in the First Quarter of 2016

Visitor Conversion Rates Increase 22% Year-over-Year and Produce an 81% Increase in Orders

St. Louis, Missouri – May 2, 2016 – Reserve Direct, LLC. (“Reserve Direct” or the “Company”), providing travelers access to ticketed events, attractions, shows and hotels in specific travel destinations, today announced the Company has recorded an approximate 50% increase in sales revenue for its first quarter, ended March 31, 2016. Revenue growth was attributed to its enhanced user experience (UX) through placement of destination-travel content, website design, and streamlined processing speeds. These factors are also credited with increased visitor conversion rates and orders processed on Reserve Direct’s destination travel websites during the quarter.

In June 2015, Reserve Direct’s management team included consumer usability and behavior testing as a part of its website development process. The Company’s commitment to ongoing conversion rate optimization provides constant split testing and usability studies, which serves as the framework to improve content placement, meet user intent, and boost processing speeds of their proprietary booking engine.

In September 2015, the implementation of the Reserve Direct’s back-end coding and front-end user interface updates began producing increased visitor conversion rates. For the three-month period ended March 31, 2016, the Company recorded a 22% year-over-year increase in visitor conversion rates and an 81% increase in captured orders. Reserve Direct processed 10,755 more orders in the first quarter of 2016 versus the same period prior year.

“The rate at which our business and markets are growing requires we constantly leverage our software’s ability to convert customers while simultaneously connecting an ever-increasing list of suppliers,” stated John Johnson, President of Reserve Direct, LLC. “Expanding the back-end software and constantly improving the front–end UX helps customers easily access the content and insight we provide on our destinations and significantly facilitates the bookings of our customers’ choices at each. Customers and partners alike will continually benefit from these enhancements.”

In addition to ongoing website optimization throughout 2016, Reserve Direct has targeted a series of new destination markets to take advantage of their marketing enhancements. Reserve Direct’s platform connects its customers to more than 1,500 travel providers throughout its 12 national, regional and seasonal markets it currently serves. Reserve Direct customers seamlessly purchase a variety of travel supplier products and book their lodging with a secured credit card transaction under a single-user profile.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.

 

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Reserve Direct, Online Travel Company, Launches Second California Destination

Reserve-Los-Angeles-(stacked)Reserve Direct is excited to announce its expansion into Los Angeles, California. This marks the second destination on the west coast and 13thdestination overall. Reserve Los Angeles will continue to strengthen Reserve Direct’s presence in the largest US markets, following their New York City launch in 2014.

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According to Ted Stimpson, CEO of Smart Destinations, “Working with Reserve Direct across multiple destinations is a great fit for our company. The value that our Go City Card attraction passes provide to travelers, in combination with Reserve Direct’s lodging packages, benefits the budget minded consumer who seeks to maximize their vacation experience.”

Reserve Los Angeles, www.reservelosangeles.com, will feature major theme parks including Disneyland, Knott’s Berry Farm, and Legoland California as well as other attractions and shows. Like other Reserve Direct websites, Reserve Los Angeles will provide customers the ability to save on hotel vacation packages with its unique packaging model. It makes purchasing an entire Los Angeles vacation streamlined and simple.

Los Angeles also offers the ability to target not only domestic travelers, but international as well. With so many tourists flocking to Los Angeles each year, Reserve Direct is excited about the new possibilities this market brings.

About Reserve Direct

Reserve Direct is a travel reservation company that markets and serves specific travel destinations to vacationers and businesses, offering local expertise, tickets for attractions, shows and events as well as lodging and hotels. The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct is a privately held company, with offices in St Louis and Branson, Missouri.

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Reserve Direct Hires New Myrtle Beach Market Manager

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Savannah Rhame, Reserve Direct’s Myrtle Beach Market Manager.

Savannah Rhame, a professional with a fresh marketing perspective, has joined Reserve Direct as the new Myrtle Beach Market Manager.  Rhame has a background in account management, marketing, and new business development, along with a marketing degree from Coastal Carolina University.  She most recently worked as the market and sales coordinator at The Palace Theatre.

Rhame will be representing Reserve Direct’s local travel website, Reserve Myrtle Beach. As Market Manager, she will foster travel supplier relationships and destination opportunities throughout the Grand Strand. Rhame will also act as liaison between Myrtle Beach travel suppliers and other Reserve Direct employees to best address product and consumer needs. 

“With a background in marketing and sales, we are excited to bring Savannah on board with us in Myrtle Beach,” stated John Johnson, President of Reserve Direct.  “We are confident she will continue to build quality relationships with our travel suppliers and help us grow in that destination.”

Reserve Direct is a travel reservation company that focuses on specific travel destinations, offering local expertise and reservations for shows and attractions, as well as lodging and hotel reservations to vacationers, families and businesses.   The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct provides travel service in a variety of markets like Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; Orlando and St. Augustine, Florida; Williamsburg, Virginia; the Hawaiian Islands; Myrtle Beach, South Carolina; New York City, New York; and San Diego, California.

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Florida Attractions Association Now Offers Online Ticket Purchasing with Reserve Direct

The Florida Attractions Association, the professional industry association for Florida’s finest family attractions, has partnered with Reserve Direct to provide online ticket sales to its attractions on their redesigned travel website, www.floridaattractions.com. Using Reserve Direct’s white-label service, travelers can now purchase tickets to their favorite Florida attractions directly from this user-friendly website, which has been rebuilt to include easy access from smartphones and tablets.

“The Association is thrilled to launch our new consumer site with Reserve Direct’s booking engine,” said Bill Lupfer, President & CEO. “Reserve Direct’s existing relationships with many of our members made this partnership a natural fit.”

Rosemarie Young of Reserve Direct and Mike Donaldson of Florida Attractions Association
Rosemarie Young of Reserve Direct and Mike Donaldson of Florida Attractions Association

The Association is comprised of over 110 attractions from across the state, including theme parks, airboat rides, water parks, gardens, museums, dinner shows, zoos, aquariums, family entertainment centers, and more. The purpose of the Association is to promote and advance the interests of the attraction industry throughout the state by linking the passion and creativity of hundreds of industry professionals.

“It’s a privilege to expand our services throughout the state of Florida,” said John Johnson, President of Reserve Direct. “Our model is designed to make trip planning and ticket purchase easy and affordable. We believe our technology is second to none for both the travel supplier and the consumer.”

Reserve Direct, an online travel company, launched its first Florida-based consumer reservation website in 2006 and now operates in Orlando, Destin, Panama City Beach, and St. Augustine. They plan to launch websites for Tampa, Miami and the Florida Keys in 2015.

In operation since 2001, Reserve Direct also serves markets outside the state of Florida such as Branson, Myrtle Beach, Pigeon Forge, Gatlinburg, Williamsburg, New York City, San Diego, and Hawaii. They provide a unique reservation model that focuses on the destination vacation experience, with many of their locations including hotel reservations in addition to attraction tickets.

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Online Travel Company Reserve Direct Expands into New York City

Launching its fifth new travel website in 2014, Reserve Direct has expanded into New York with the launch of Reserve New York City, www.reservenewyorkcity.com. This marks the largest market in which Reserve Direct operates and the fourth location along the east coast, joining Williamsburg, Virginia, Myrtle Beach, South Carolina and St. Augustine, Florida. As the largest city in the US, expanding into New York City offers big opportunities for Reserve Direct customers.

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Similar to the other Reserve Direct destinations, Reserve New York City offers attractions and hotels to travelers, but also sells Broadway show tickets, including Wicked, The Lion King, Mamma Mia!, and The Book of Mormon among many others. Travelers can bundle their Broadway shows with sightseeing tours, harbor cruises, and other tours and tickets for iconic New York City attractions.

Through its close relationships with travel suppliers, Reserve Direct is able to provide unique offers for consumers in a one-stop-shop website. Additionally, its unique packaging model allows consumers to save even more when they package their ticketed activities with hotels.

NYC Broadway Shows
NYC Broadway Shows

“Reserve Direct offers attractions and theaters a full-featured, yield management tool unlike any other reseller,” said Joey Robinson, Head of Sales & Marketing for Big Bus New York. “Their activity-first approach to destination sales is exciting and we are excited to be a part of their New York City website.”

With millions of tourists coming in from all over the world each year, New York City offers a greater opportunity to target international as well as domestic customers, especially for major attractions like the Statue of Liberty, Empire State Building, and the many museums in town.

“New York City as a tourist was much less intimidating than I thought it would be, but there is certainly a great deal of travel planning and choices to make,” explains John Johnson, President of Reserve Direct. “With our proven vacation planning model, we aim to give you the confidence you need to book your Manhattan visit.” Many other New York travel suppliers have been extremely receptive to the Reserve Direct consumer and business model.

About Reserve Direct

Reserve Direct is a travel reservation company that markets and serves specific travel destinations to vacationers and businesses, offering local expertise, tickets for attractions, shows and events as well as lodging and hotels. The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct is a privately held company, with offices in St Louis and Branson, Missouri.

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Reserve Direct Drops Anchor in Sunny San Diego with Launch of New Travel Website

Following the advice of Horace Greeley who proclaimed, “Go West, young man and grow up with the country,” Reserve Direct has done just that with the launch of its new travel website, Reserve San Diego (www.reservesandiego.com). As a popular California destination, San Diego marks Reserve Direct’s 12th market and first on the West Coast—not to mention its fourth new travel website in 2014. As with their other destinations, Reserve San Diego will feature Reserve Direct’s unique approach to custom vacation planning, ease of booking, and travel deals for area attractions and hotels.

“We are excited to be a part of Reserve San Diego and Reserve Direct’s expansion to the West Coast,” said Jay Judal of the San Diego Zoo. “San Diego and the Zoo will benefit from their approach to destination marketing and direct-to-gate tickets.”

Rich in history and character, San Diego features some of the most popular attractions in the country to include the world famous San Diego Zoo, showcasing over 3700 animals, and the original SeaWorld marine life theme park which opened in 1964. The San Diego Harbor is home to Hornblower Cruises, the Maritime Museum, and the U.S.S. Midway, a retired Naval aircraft carrier. Other attractions throughout San Diego County, and available on Reserve San Diego are LEGOLAND California located in Carlsbad and Safari Park located in Escondido.

“As Reserve Direct continues to grow, we are most interested in family vacation destinations that cater to our existing consumer base,” said John Johnson, President of Reserve Direct. “San Diego is a natural fit for our model and sales strategies, and we are fortunate to have some great partnerships with world-renown travel products that also see the benefit of our model.”

Some of Reserve Direct’s other destination websites, like Reserve Orlando and Reserve Williamsburg, already represent similar travel products like SeaWorld, Busch Gardens, Medieval Times, and Legoland Florida, offering the same travel services to customers.

About Reserve Direct

Reserve Direct is a travel reservation company that markets and serves specific travel destinations to vacationers and businesses, offering local expertise, tickets for attractions, shows and events as well as lodging and hotels. The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct is a privately held company, with offices in St Louis and Branson, Missouri.

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Reserve Direct, an Online Travel Company, Honors 10 Year Employee Anniversary

Cary Aguilar & John Johnson
Cary Aguilar & John Johnson

Reserve Direct, a leader in travel reservations and booking solutions for travel suppliers for 13 years, honored Cary Aguilar June 1st for 10 years of service to the company. Cary, Reserve Direct’s Accounting Manager, started with the company in June of 2004 and is the third employee to reach a ten year work anniversary.

Cary started as a call center agent for Reserve Direct destinations.  During this time he attended Missouri State University in pursuit of a Bachelor of Science in Accounting.  In his third year with the company, a position opened in the accounting department of Reserve Direct.  Cary quickly filled this position, and upon graduation was promoted as the company’s head Accountant.  As Reserve Direct grew to include 10 destinations Cary was responsible for overseeing all product accounts, managing customer transactions and has taken the lead as human resources manager as well.  He is vital to both the supplier and customer aspects of Reserve Direct, and has been a true asset to the company.

Noting his tenure, Cary stated “It doesn’t feel like 10 years, more like five.  Just goes to show time flies when you work for a company where you enjoy what you do.  Being a part of this company has allowed me to thrive both personally and professionally, for which I am grateful.”

“It’s been great having Cary on the team,” stated John Johnson, president of Reserve Direct.  “His attention to detail and commitment to the company is what makes Reserve Direct the reliable company it is today.”
Reserve Direct congratulates Cary on 10 years of dedicated service.

About Reserve Direct
Reserve Direct is a travel reservation technology company that focuses on specific travel destinations, offering local expertise and reservations for shows and attractions, as well as hotel reservations to vacationers, families and businesses. The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct provides travel service in a variety of markets like Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; Orlando, St. Augustine, Panama City Beach and Destin, Florida; Williamsburg, Virginia; Myrtle Beach, South Carolina; San Diego, California and  the Hawaiian Islands.