With the launch of its newest market, Reserve Los Angeles, Reserve Direct has hired industry veteran Abby Samler to manage its market growth in that region. A longtime resident of Southern California, Samler joins Reserve Direct after spending the past decade with Orbitz, the online air and hotel booking engine. Together, Samler and Reserve Direct seek to introduce and provide travel suppliers with new, innovative sources of revenue.
Samler will hold the role of Market Manager for the Greater Los Angeles region to include Anaheim, Buena Park, Los Angeles and Hollywood. Her objectives will focus on product acquisition (hotels, entertainment, tours, activities, and attractions), account management, and selling Reserve Direct’s packaging white label services, which allow travel brands to feature hotel inclusive packages on their own websites. Additionally, she will act as a liaison between the destination itself and the Reserve Direct marketing, customer service and administrative staff.
“We are excited about Abby joining our team,” said John Johnson. “Her experience will lend to the development of not just our Los Angeles market, but also our growth overall through a refinement of processes for sales and account management. Abby’s hire is reflective of Reserve Direct’s commitment to grow and compete at a national level.”
Reserve Direct is a travel reservation company that focuses on specific travel destinations, offering local expertise and reservations for shows and attractions, as well as lodging and hotel reservations to vacationers, families and businesses. The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct provides travel service in a variety of markets like Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; Orlando and St. Augustine, Florida; Williamsburg, Virginia; the Hawaiian Islands; Myrtle Beach, South Carolina; New York City, New York; Chicago, Illinois; San Francisco, San Diego and Los Angeles, California.