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Reserve Direct and FareHarbor Integrate Booking Systems of Tour and Activity Travel Suppliers

System Integration Facilitates Updates of Pricing, Availability
and Scheduling Reserve Direct

St. Louis, Missouri – June 15, 2016 – Reserve Direct, LLC., providing travelers with tickets to theme parks, shows, tours, activities and attractions as well as hotels and lodging in specific travel destinations, today detailed the benefits of its April 2016 partnership and booking system integration with Denver-based FareHarbor, LLC. The partnership provides a growing list of tour and activity travel suppliers with a dynamic solution to maintain their rates and availability, which seamlessly integrates on Reserve Direct’s travel websites. This direct feed of traveler supplier data enhances the experience for both customers and suppliers as real-time data exchange improves the accuracy of pricing and availability, producing reliable, confirmed bookings.

fareharbor-logoFareHarbor services small and medium-sized travel suppliers with cloud-based software to schedule events, manage availability and make reservations directly on their clients’ websites. Specifically, FareHarbor clients access a platform to price their activities, schedule times, properly allocate staff and equipment, manage availability of activities and tours and, most importantly, access a plug-in for their customers to book tickets directly on travel supplier websites. Since its launch in 2013, FareHarbor’s software has been used to book tours in the U.S. and internationally. The family-run business employs 90 people in Honolulu, San Francisco, Denver, Minneapolis and Boston.

“We’re thrilled that our clients have a seamless way to enjoy the add-on booking opportunities provided by Reserve Direct’s varied package options. Working with them offers a heightened connectivity option for FareHarbor clients as thousands of our tour and activity operators will have Reserve Direct bookings flow automatically onto their FareHarbor dashboard. This eliminates manually entering bookings and maintains availability schedules in-house, ” said Lawrence Hester, CEO of FareHarbor, LLC.

Over 2,500 tours, attractions and excursions across North America currently use FareHarbor reservation system. Reserve Direct plans to leverage the value of their customer list to launch new destination travel markets and improve the maintenance of tour and event activities in Reserve Direct’s current 14 destinations. For example, in a market like Hawaii, Reserve Direct and FareHarbor share up to 400 potential supplier accounts. These shared customers will benefit immediately from system management efficiencies and continued and instant delivery of reservations.

“Integrations with companies like FareHarbor are what set us apart from our competition and provides a higher level of service commitment to our travel suppliers,” said John Johnson, President of Reserve Direct. ” Initial setup for FareHarbor clients will require less time and effort, as will ongoing account management . This makes Reserve Direct a more attractive distribution channel and facilitates our services and benefits to existing FareHarbor clients.”

Unlike other online travel agencies that provide mostly air and hotels, Reserve Direct’s niche is the activity element of travel—the reason why most people go on vacation. Customers buy their tickets, then add on their hotels as part of a package.

In addition to FareHarbor, Reserve Direct has also integrated with ticketing systems such as Gateway Ticketing, Accesso, OmniTicket Network, as well as a variety of proprietary supplier systems.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging.  Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction.  In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system.  Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.