Visitor Conversion Rates Increase 22% Year-over-Year and Produce an 81% Increase in Orders
St. Louis, Missouri – May 2, 2016 – Reserve Direct, LLC. (“Reserve Direct” or the “Company”), providing travelers access to ticketed events, attractions, shows and hotels in specific travel destinations, today announced the Company has recorded an approximate 50% increase in sales revenue for its first quarter, ended March 31, 2016. Revenue growth was attributed to its enhanced user experience (UX) through placement of destination-travel content, website design, and streamlined processing speeds. These factors are also credited with increased visitor conversion rates and orders processed on Reserve Direct’s destination travel websites during the quarter.
In June 2015, Reserve Direct’s management team included consumer usability and behavior testing as a part of its website development process. The Company’s commitment to ongoing conversion rate optimization provides constant split testing and usability studies, which serves as the framework to improve content placement, meet user intent, and boost processing speeds of their proprietary booking engine.
In September 2015, the implementation of the Reserve Direct’s back-end coding and front-end user interface updates began producing increased visitor conversion rates. For the three-month period ended March 31, 2016, the Company recorded a 22% year-over-year increase in visitor conversion rates and an 81% increase in captured orders. Reserve Direct processed 10,755 more orders in the first quarter of 2016 versus the same period prior year.
“The rate at which our business and markets are growing requires we constantly leverage our software’s ability to convert customers while simultaneously connecting an ever-increasing list of suppliers,” stated John Johnson, President of Reserve Direct, LLC. “Expanding the back-end software and constantly improving the front–end UX helps customers easily access the content and insight we provide on our destinations and significantly facilitates the bookings of our customers’ choices at each. Customers and partners alike will continually benefit from these enhancements.”
In addition to ongoing website optimization throughout 2016, Reserve Direct has targeted a series of new destination markets to take advantage of their marketing enhancements. Reserve Direct’s platform connects its customers to more than 1,500 travel providers throughout its 12 national, regional and seasonal markets it currently serves. Reserve Direct customers seamlessly purchase a variety of travel supplier products and book their lodging with a secured credit card transaction under a single-user profile.
About Reserve Direct
Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.