Dolly Parton’s Dixie Stampede Dinner Attraction is one of the most popular shows in the country, boasting a four-course meal and family-friendly atmosphere. Dixie Stampede is located in three vacation destinations— Branson, MO; Pigeon Forge, TN; and Myrtle Beach, SC. As a result of wanting to provide more savings to their customers, Dixie Stampede introduced the ability to bundle their tickets with hotels and other area attractions in all three of the Dixie Stampede locations. The ability to offer these vacation packages is a result of a partnership with ReserveDirect, a reservation technology company located in St. Louis.
Utilizing ReserveDirect’s Affiliate Revenue Tools, the vacation package systems are an extension of the Dixie Stampede’s websites and are identified with the show’s own branding. This packaging technology allows for seamless transactions, enabling customers to reserve lodging-inclusive packages to all of the Dixie Stampede Dinner Show locations.
John Johnson, President of ReserveDirect, stated “Our packaging tools were an easy solution for Dixie Stampede, especially since we already have a presence in their destination markets. We’re helping out Dixie Stampede and travelers by offering convenient, money-saving vacation packages in Branson, Myrtle Beach and Pigeon Forge.”
ReserveDirect has provided booking engine technology since 2001 for a number of U.S. destinations including Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; the Hawaiian Islands; Williamsburg, Virginia; Myrtle Beach, South Carolina; and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as vacation packaging services for Silver Dollar City and Dollywood theme parks.