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SeaWorld Parks and Entertainment Expands Distribution for Williamsburg, VA Theme Park, Busch Gardens, with Travel Technology Company, ReserveDirect.

SeaWorld Parks and Entertainment, operators of multiple theme parks throughout the country, including SeaWorld, Busch Gardens, Aquatica, Adventure Island and Discovery Cove, has recently enlisted ReserveDirect to sell tickets to Busch Gardens Williamsburg and Water Country USA in Williamsburg, Virginia.

ReserveDirect specializes in travel reservations to individual destinations, acting as a “local expert” while providing hotel and lodging reservations, theme park, attraction and show tickets specific to a particular region. In this case, ReserveWilliamsburg.com will provide additional channels of sales for the Williamsburg-based Busch Entertainment theme parks.

SeaWorld Parks and Entertainment currently utilizes ReserveDirect to sell park admissions in its Central Florida theme parks, including SeaWorld, Busch Gardens Tampa, Aquatica and Adventure Island through the destination website, ReserveOrlando.com. As a result of the success in the Orlando area, SeaWorld Parks and Entertainment wants to bring the same model to the Williamsburg, Virginia travel market.

“Its nice to work with a company with dedicated focus on a particular travel destination. Customers clearly respond to ReserveDirect’s model, so we look forward to working with them in multiple regions,” said Thomas Valley, Senior Manager of Travel Industry Sales for the Florida Parks.

Utilizing the latest in internet-based technology, ReserveDirect interfaces their reservation system with SeaWorld Parks and Entertainment’s ticketing system, allowing ReserveWilliamsburg.com customers to purchase SeaWorld Parks and Entertainment theme park tickets. Then, customers simply print their E-ticket straight from their computer. Since the barcode on the E-ticket is generated directly from SeaWorld Parks and Entertainment’s systems, customers can then simply scan their E-ticket at the main gates of the theme parks for hassle-free admission.

“We are excited about the partnership with Busch Gardens in the Williamsburg area,” said John Johnson, President of ReserveDirect. “We certainly appreciate the trust they are putting into our company, and we will work to make Williamsburg as successful as the Orlando market.”

In addition to selling SeaWorld Parks and Entertainment theme park tickets, ReserveDirect works with other area travel suppliers so that customers can bundle their SeaWorld Parks and Entertainment tickets with area attractions and lodging, allowing families to book their entire Williamsburg vacation in one place.

ReserveDirect has provided booking engine technology since 2001 for a number of U.S. destinations including Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; the Hawaiian Islands and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as services for Silver Dollar City and Dollywood.

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Lodging Travel Supplier Customers of Channel Management Company, ChannelRUSH, can now manage their Inventory and Rates with ReserveDirect

ChannelRUSH is a service that allows hotel and lodging supplier management to update their room inventory and rates in a single platform that in turn communicates with multiple consumer websites like Expedia, Travelocity, Orbitz and now ReserveDirect, an online travel and reservation company that focuses on individual destinations.

Since each of these consumer websites have its own inventory management system, managing these distribution channels can be time consuming for hotel staff. Many lodging companies utilize ChannelRUSH to help them save time with inventory management by interfacing with these multiple management systems, allowing hotel management to update their inventory in a variety of channels through a single platform, saving an immense amount of time.

Since ReseveDirect is now one of the available channels within the ChannelRUSH interface, lodging suppliers can maximize their sales by utilizing ReserveDirect’s unique, “local expert” reservation service in a variety of expanding markets.

“With the number of our clients currently working with ReserveDirect, in addition to the number of markets that ReserveDirect is now in and adding, we felt this was an important channel to add to our system,” said Adam Peppler, Director of ChannelRUSH. “Plus, ReserveDirect’s interface and web service system was easy to integrate and provides some of the fastest response times in the industry,” he continued.

“ChannelRUSH has been a great partner to work with for the initial launch of our channel management features,” said ReserveDirect’s President, John Johnson. “By expanding their distribution channels to a variety of quality travel reservation services, they’ve certainly got their clients’ best interests in mind.”

With this working relationship in place, ReserveDirect and ChannelRUSH can collectively provide more online sales for lodging suppliers, which is beneficial in the weakened travel economy.

ReserveDirect has provided booking engine technology since 2001 for a number of U.S. destinations including Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as services for Silver Dollar City and Dollywood.