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ReserveDirect Celebrates Seven Years and One Million Customers

ReserveDirect, a travel reservation company, announced today that they have served their one millionth customer at the close of 2008, a year that captured two hundred and thirty thousand customer bookings. This milestone coincides with the celebration of their seventh year in the online travel industry after launching their first destination in 2001—ReserveBranson.com—a website that services Branson, Missouri, a popular entertainment destination.

“We are excited about our progress, but mostly we enjoy hearing from our customers who had a great vacation experience that started by using one of our destination websites,” said John Johnson, President and founder of Reserve America LLC, the parent company of ReserveDirect.

The original model for ReserveDirect’s online system centered on building an administrative tool that allowed travel suppliers of lodging, theater shows, attractions, recreation activities and other ticketed events to place their product inventory into a reliable and consumer-friendly travel website. The end results provide vacation-bound consumers with real time availability, competitive pricing, one-stop shopping and instant reservations.

According to the PhoCusWright Consumer Travel Trends Survey, 60% of U.S. travel will be booked on-line versus off-line in 2009 as the Internet continues to provide consumers with easy access to the necessary resources for planning their vacations. ReserveDirect, with its direct relationship with travel suppliers and its comprehensive travel websites, helps to turn “travel shoppers” into “travel buyers” by offering improved service and experience gathered from servicing over one million customers.

“By offering complete itineraries with real availability, families can take the guesswork out of planning their vacations. We have the functionality, ease-of-use, and reliability of the national travel websites but with the charm and in-depth knowledge of the local products,” Johnson added.

Since its founding in 2001, ReserveDirect has launched five destination sites including Branson, Missouri; Eureka Springs, Arkansas; Pigeon Forge & Gatlinburg, Tennessee; & Orlando, Florida. ReserveDirect’s destination websites offer a range of travel services, including up-to-date travel information, destination blogs, city guides and product reviews to aid in consumers’ travel decisions.