Pigeon Forge Hotel & Lodging Association Uses Regional Travel Company, Reservedirect, For Online Marketing And Travel-Related Booking Engine.

The Pigeon Forge Hotel & Lodging Association (PFHLA) of Pigeon Forge, Tennessee, has developed a brand new website that appeals to potential visitors to the area and allows travelers online access to the hotels, motels, cabins, condos and resorts in the organization. The website, www.PigeonForgeLodging.com, features a variety of membership-based services and is accompanied by a system offering vacation reservation solutions for the many visitors to the Pigeon Forge, Tennessee market.

The PFHLA commissioned ReserveDirect, an Internet-based reservation company focused on “drive-to” tourism destinations, to build their new information and fulfillment website. "ReserveDirect gave us the opportunity to enhance our web presence as well as offer additional benefits to our members through the development of our new website and associated booking engine," said Eric Havlin, President of the PFHLA.

"Until now, the Pigeon Forge area didn't have one real website where customers could research their trip in one place—people had to search out individual lodging websites," said John Johnson, President of ReserveDirect. "Since travelers are now so used to comparing multiple products on one website, similar to Travelocity and Expedia, they may be turned off to a vacation destination if they don't feel confident that they're seeing a full range of professionally-presented products. So the PFHLA's move to create this website will benefit its members and the community as a whole."

In 2005, ReserveDirect launched its own destination reservation system for Pigeon Forge, Tennessee, located at www.ReservePigeonForge.com. The website provides travelers to Pigeon Forge a comprehensive, vacation planning and reservation tool, offering a variety of products such as lodging, entertainment and ticketed attractions.

ReserveDirect also developed similar solutions in other markets, including Branson, Missouri and Eureka Springs, Arkansas. Like with the PFHLA, ReserveDirect's specialty is in providing lodging associations and destination marketing organizations a variety of web-based services related to membership, marketing and reservations.