Earlier this spring, Dollywood introduced their new vacation packages program to aid families during difficult economic times. These money saving packages, developed by reservation technology company, ReserveDirect, were created to combine the award-winning theme parks, Dollywood and Dollywood’s Splash Country, with an assortment of approved Pigeon Forge, Tennessee area lodging, allowing guests to reserve their vacation package with a twenty percent discount in comparison with walk-up prices.
The all-inclusive design of the Dollywood vacation packages allow customers to reserve park tickets and lodging in one convenient, money-saving package— something Tim Berry, Marketing Director of the Dollywood Company, was searching for. “We needed a system to communicate directly with our in-house ticketing system to provide seamless transactions. So, now that ReserveDirect’s system is speaking to ours, we are able to provide our customers a great added value of money-saving, lodging-inclusive packages.”
John Johnson, President of ReserveDirect, added “Even though these are tough times, economically speaking, we felt that by partnering with Dollywood, we could offer families a way to save money and still go on vacation. With our service, you can get your Dollywood tickets and hotel for a lot less money and have the same amount of fun.”
ReserveDirect has been providing online reservation technology since 2001 with the launch of their destination website, ReserveBranson.com. In 2004, ReserveDirect also launched ReservePigeonForge.com and ReserveGatlinburg.com to service the Smoky Mountain family vacation destinations.
A St. Louis based company, ReserveDirect has provided similar solutions for lodging associations and destination marketing organizations in markets like Branson, Missouri; Eureka Springs, Arkansas; Pigeon Forge and Gatlinburg, Tennessee; and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as services for Polk County, Florida, Table Rock Lake Area Chamber of Commerce, and Springfield, Missouri Convention and Visitors Bureau.